---
title: "Why I Let My Team Ditch My Own Tool Choice"
url: "https://smallbizleader.com/insight/why-i-let-my-team-ditch-my-own-tool-choice/"
author: "Lilach Bullock"
published: "2026-09-25"
updated: "2026-09-25"
---

# Why I Let My Team Ditch My Own Tool Choice

I bought Popl cards for the whole team before I asked a single person if they wanted them. Eleven of us, eleven NFC cards, ordered in one go because I liked the design and I am the one who signs off the software budget. That is the part I am not proud of. I picked the tool the way I pick most things, quickly, on instinct, and told everyone this was what we were using now.

### **What I noticed in the contact exports**

Within a few weeks I noticed half the team had stopped tapping cards on anyone and had gone back to sending a HiHello link by email instead. Nobody told me. I only spotted it because I was going through our contact exports for a report and the Popl numbers were flat while the HiHello link clicks kept climbing. My first instinct was to remind people we had paid for the cards. My second, slower instinct was to ask why, and to go looking at what each person was doing rather than what I had assumed they would do when I handed the cards out.

### **Why the switch bothered me**

When I built this consultancy up from just me, the hardest part was never the hours. I had to stop being the person who did every single task and start trusting a team, which meant tolerating work that was not done exactly my way. It felt worse than any of the late nights I put in building the business, because the sacrifice was internal, not physical, and there was no obvious finish line to it. Letting the card decision go felt like a smaller version of the same thing, and it still stung. It is one thing to delegate a task. It is another to admit the thing you personally chose, paid for and announced to the team was wrong for most of them.

### **What a 90-day trial revealed about my 11-person team**

So I stopped defending the card and ran it for 90 days instead, tracking who used what and where, with the plan to permanently allocate the two tools based on actual usage patterns rather than my opening guess. The pattern that came back was not close to what I expected. My two salespeople who work trade show booths tapped the Popl cards constantly, dozens of times a show, because a physical tap beats fumbling for a link in a noisy hall. Everyone else, the rest of us doing client calls, webinars and email intros, barely touched theirs. We ended up keeping three Popl cards for the two salespeople who work booths and moving everyone else to HiHello links. Not a single winner. A split, based on what the data showed rather than what I had assumed when I ordered eleven identical cards.

### **How I now build data over ego into management**

I did the same thing with an AI writing tool last year. I tried Jasper for six months in 2024, then cancelled it because my team kept defaulting back to ChatGPT anyway once we had built our own prompt library. One well-used tool with reusable prompts beat a separate specialist tool nobody opened after the first fortnight. Same pattern as the cards. I picked a tool, the team voted with their behaviour, and the usage data won both times. Now every software decision in my business gets a trial period and an honest look at what people do, not what I hoped they would do when I signed the invoice. It has meant admitting I was wrong more often than I would like. It has also meant a team that trusts me to change course when the numbers say I should, rather than defending a choice just because I was the one who made it.

The Popl cards are still in a drawer for the next trade show. The rest of us just send a link.

---

[Lilach Bullock](https://www.lilachbullock.com) is an AI implementation consultant and fractional CMO with 21 years in marketing. She helps business owners put AI to work across content, SEO, social media, email marketing, automation and lead generation. Her work has been featured in Forbes, the BBC, The Times, The Guardian, The Telegraph, WIRED, HuffPost and the Content Marketing Institute, and she has worked with Twitter, IBM, Dropbox, monday.com, Hootsuite and Greenpeace. Forbes named her a Top 20 Social Media Power Influencer worldwide. Based in Israel, she works with US, UK and international clients.