How Do You Cultivate a Strong Company Culture for Employee Retention?

    Authored By

    Small Biz Leader

    How Do You Cultivate a Strong Company Culture for Employee Retention?

    In the quest to build a resilient company culture that enhances employee retention, we've gathered insights from five business leaders, including CEOs and VPs. They share experiences ranging from tying recognition to company values to dedicating days to team-building activities, offering a glimpse into the strategies that have fortified their organizational ethos and bolstered their teams' loyalty.

    • Tie Recognition to Company Values
    • Build Foundation of Balance and Belonging
    • Foster Communication and Mentorship
    • Clearly Define Core Values
    • Dedicate Days to Team-Building and Open Forums

    Tie Recognition to Company Values

    In order to create a strong company culture, we've tied our recognition programs directly to our company values. Whenever someone is celebrated for their good work, we associate it with one of the corporate values that is important to our company. When the CEO celebrates someone, he mentions a value. When employees appreciate a peer, they tie it to a value. It keeps those important items front and center for everyone in the organization.

    Logan Mallory
    Logan MalloryVice President of Marketing, Motivosity

    Build Foundation of Balance and Belonging

    In all of my roles, cultivating a strong company culture has always been a top priority for me. I'm a three-time former CFO and two-time COO, so I've learned a lot about business and people, and I still continue to learn every day as I lead as CEO at Compt.

    Cultivating a strong company culture built on a foundation of balance and belonging has been a cornerstone of our success. One of the most impactful ways we've achieved this is through our personalized lifestyle benefits platform, which supports our employees in both their professional and personal lives.

    At Compt, we recognize that each employee is unique, with different needs and preferences. Our platform allows employees to choose benefits that matter most to them, whether it's health and wellness programs, professional development opportunities, or family care support. By offering this flexibility, we ensure that our employees can find a healthy balance between work and personal life, which is crucial for their overall well-being.

    Creating a sense of belonging is equally important. We foster an inclusive environment where every team member feels valued and heard. Through regular check-ins, open communication, and transparent policies, we ensure that employees feel connected and engaged with the company's mission and values.

    This commitment to balance and belonging has had a profound impact on employee retention. We've had incredibly minimal churn since we started operations in 2018. I've learned that when employees feel truly supported and included, they're more likely to stay with the company long-term. We do quarterly culture surveys to temperature-check things like speed, communication, transparency, fun, and more. We consistently see scores above 8 out of 10. Employees often cite our supportive culture and the sense of belonging they experience at Compt as key reasons for their continued commitment.

    Maintaining this culture of balance and belonging takes every one of us. It's a collective effort that requires continuous engagement, support, and commitment from the entire team. And I'm super proud of them for it.

    In essence, by prioritizing balance and belonging, we've built a strong, positive company culture that attracts and retains top talent. This culture has been fundamental to our success and will continue to guide us as we grow and evolve.

    Amy Spurling
    Amy SpurlingCEO/Founder, Compt

    Foster Communication and Mentorship

    I remember when we decided to revamp our culture strategy a few years ago, focusing on collaboration, continuous learning, and recognition.

    We started by fostering open communication through regular town-hall meetings, where every team member could voice ideas and concerns directly to leadership. This transparency built a sense of ownership and trust. Additionally, we implemented a mentorship program, pairing new hires with seasoned employees, which not only facilitated knowledge transfer but also built strong interpersonal connections.

    One standout initiative was our quarterly innovation challenges, encouraging cross-departmental teams to collaborate on new projects or process improvements. This not only sparked creativity but also broke down silos, fostering a sense of unity and purpose.

    Niclas Schlopsna
    Niclas SchlopsnaManaging Consultant and CEO, spectup

    Clearly Define Core Values

    At RedFynn Technologies, we've experienced the power of clearly defining our core values. It's not just a theoretical concept but a practical tool for attracting employees who share our values. For instance, we like to keep things playful and fun, while at the same time remaining professional. Other core values include "We are family" and "We passionately advocate for our clients." Our values are the main criteria behind getting hired and fired. This approach has led to a strong company culture, employee retention, and a healthier work climate. We've made our value system a part of everything we do, from team meetings to employee reviews. Over time, this has created a dedicated, motivated, long-term staff. Our values are the 'why' behind what we do.

    Shane Hurley
    Shane HurleyCEO, RedFynn Technologies

    Dedicate Days to Team-Building and Open Forums

    As the founder of a legal process outsourcing company, cultivating a strong company culture has been a cornerstone of our success, significantly impacting employee retention. From the outset, I emphasized creating an inclusive and supportive environment where every team member feels valued.

    One real-life example of this is our "'Culture Fridays" initiative, where we dedicate the last Friday of each month to team-building activities and open forums for sharing ideas and feedback.

    During one such session, a junior employee suggested a new project management tool that we eventually adopted company-wide, dramatically improving our workflow. This initiative not only fostered a sense of community and belonging but also empowered employees to contribute actively to the company's growth.

    As a result, we've seen a noticeable decrease in turnover rates and an increase in job satisfaction, which has translated into higher productivity and exceptional service delivery for our clients.

    Aseem Jha
    Aseem JhaFounder, Legal Consulting Pro