This week on Main Street

The 5 Leadership Habits That Help Small Businesses Scale Faster

We Built a Dashboard, Then Deleted Most of It

Small Business Marketing: Pick the Next Test on a Tight Budget With One Simple Rule

Small businesses waste thousands of dollars on marketing tests that deliver no useful data and drain budgets before finding what works. This article presents a straightforward framework—backed by insights from marketing experts—that helps business owners choose high-impact, low-cost experiments to identify profitable channels quickly. The approach prioritizes measurable results over expensive guesswork, ensuring every dollar spent teaches something valuable about reaching customers.

Before AI Makes a Decision, Ask What Being Wrong Will Cost

What You Compete On When You Cannot Compete on Spend

Small-Business Sales: Follow Up on Quiet Proposals Without Feeling Pushy

Following up on a proposal can feel uncomfortable, but silence often signals confusion rather than rejection. Industry veterans reveal practical strategies that keep conversations moving without crossing into high-pressure territory. These expert-backed techniques help small-business owners reconnect with prospects in ways that feel natural and respectful.

The Hire I Was Too Scared to Make Is the One That Grew My Company

When to Build It Yourself: A Founder's Lesson on Outsourcing the Wrong Thing