What Methods Are Used to Gauge Customer Satisfaction?

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    Small Biz Leader

    What Methods Are Used to Gauge Customer Satisfaction?

    To understand how businesses measure and enhance customer satisfaction, we've gathered insights from professionals like a Digital Marketer and SEO Entrepreneur, to a Head of Product Management. Alongside their expert methods, we've also compiled additional answers that provide a broader perspective on this crucial aspect of customer relations. From conducting monthly sentiment analysis to employing mystery shopper evaluations, discover a spectrum of strategies that companies use to stay attuned to their customers' experiences.

    • Conduct Monthly Sentiment Analysis
    • Create Customer Advisory Boards
    • Utilize Online Satisfaction Surveys
    • Measure Loyalty with Net Promoter Score
    • Gain Insights from Exit Interviews
    • Monitor Social Media Feedback
    • Employ Mystery Shopper Evaluations

    Conduct Monthly Sentiment Analysis

    Monthly sentiment analysis. Sentiment analysis goes beyond monitoring engagement metrics on social media platforms like shares or likes. It gives us a better understanding of our customers' sentiments towards Editorial.Link and an accurate measure of satisfaction or dissatisfaction. When we introduced a new tiered-pricing structure, our sentiment analysis for the next month showed confusion and dissatisfaction. The discussions showed that our customers believed the new structure favored larger clients. In response, we decided to come up with detailed infographics, videos, and explanatory posts showing the benefits of the new pricing structure for everyone. We also brought up the topic on our social media channels to address their concerns. The next sentiment analysis showed a positive shift as they appreciated our responsiveness and clarity. Sentiment analysis helps us understand our customers and their feelings and continuously improve to provide better service.

    Dmytro Sokhach
    Dmytro SokhachDigital Marketer, SEO Entrepreneur, CEO, Editorial.Link

    Create Customer Advisory Boards

    One method we use in gauging customer satisfaction is by creating Customer Advisory Boards. This method allows the Product Manager (or business owner) to gather feedback on their products in a scalable and cost-effective manner. It also allows users across companies to hear how other people may use the product or solve similar problems. This knowledge sharing with small businesses is critical, as many times they do not have the opportunity to share and learn from others.

    You can further use this customer forum to introduce new product features or obtain feedback to understand where the product needs to improve. Some of the best data is based on real-time comments from users of the product.

    Jacqueline Niderost

    Jacqueline Niderost
    Jacqueline NiderostHead of Product Management, Vast View Paradigm

    Utilize Online Satisfaction Surveys

    One of the common methods to understand how happy customers are is through online surveys. These surveys can be sent directly to clients via email shortly after a purchase or interaction. The surveys usually include questions that measure satisfaction on various aspects of the service or product.

    As the responses are collected, the data is analyzed to determine where improvements can be made. Companies can then implement strategies to enhance customer satisfaction. Consider creating an online survey to capture your customers' insights.

    Measure Loyalty with Net Promoter Score

    The Net Promoter Score (NPS) is a widely used tool that measures customer loyalty to a brand. This metric is derived from asking customers how likely they are to recommend a company to friends or colleagues. The scoring for NPS is based on the assumption that promoters are good for growth, whereas detractors can harm the brand's reputation.

    With the feedback from the NPS, companies can identify areas to reinforce positive customer relationships and mitigate negative ones. Start asking your customers the NPS question to better understand their loyalty.

    Gain Insights from Exit Interviews

    Exit interviews are insightful tools when examining why customers decide to stop using a service or switch to a competing brand. These interviews are conducted after a customer has ended their relationship with a company. By asking pointed questions, a business can gain candid insights into areas that may lead to customer dissatisfaction.

    This feedback is invaluable in preventing future churn by addressing the highlighted issues. If you're noticing a high churn rate, initiate exit interviews to get to the bottom of the problem.

    Monitor Social Media Feedback

    Monitoring social media is an approach that provides real-time insights into what people are saying about a brand. Through various platforms, customers often share their opinions, both positive and negative, about their experiences. This method allows companies to observe and analyze public sentiment trends over time.

    Social media feedback can spotlight immediate issues or emerging trends that may require attention. To remain in tune with your audience, start keeping an eye on your social media mentions.

    Employ Mystery Shopper Evaluations

    Mystery shopper programs provide an avenue to discreetly evaluate the true customer experience. Undercover shoppers visit stores, interact with employees, and purchase products just like any other customer. However, they are there to observe and report on the quality of service, the appearance of the store, and the overall shopping experience.

    Businesses can use this feedback to train staff better and improve customer service. Engage a mystery shopper to see what your customers encounter.